Archives for posts with tag: brand

blush_logo_pinkonblue_caps

Today we are formally relaunching our website and blog as Blush Wedding Films Canada. You may have known us as Durham Wedding Video but we rebranded for two very important reasons.

Amazing Growth

The most obvious reason you know if you’re a past client; our market has grown far beyond our humble beginnings in Durham Region east of Toronto. Our clients have booked from as far away as Japan (hello Nick and Amy!), Seattle (holla Simon and Liko!), 519, 905, 705, 647 and of course 416!

Quality

The other reason we needed a facelift is because of what our clients tell us again and again: we are NOT a regular wedding ‘video’ company. Our ‘films’ feature beautiful brides and handsome grooms. We capture the romance, drama and excitement of a wedding day in a way that can only be described as cinematic.

A name change was imminent, we just needed to brainstorm a bit.

Thanks of course as always goes out to my wife Susan for pitching a few awesome names, Blush being one of them. Thanks too for Susan wisely vetoing Popcorn Wedding – hey a guy can dream!

My appreciation goes out to my female focus group consisting of Cindy and Justine at the Toronto Star. Thanks, ladies for the suggestions.

Thanks to Ruth Alves, a hip designer who’s apparently too hip for a web site (nudge, nudge). When she’s not acting as Art Director for major Canadian lifestyle magazines, she’s busy designing awesome logos like the one we all settled on.

The 2009 season is in full swing so updates will be a bit slow as we are swamped with weddings and of course this long overdue rebrand. Keep checking in!

wedding-people

Image courtesy cabel.name

I came across this blog post and wanted to share. If you’re into graphic design (like me) and unique typography (like me) and weddings (like you & me if you’re reading this blog) then you will find this story very interesting.

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Image courtesy cable.name

Talk about Total Branding! The invites, the program, the minister’s book-sleeve, and even the rings all shared the awesome little pixel-flower logo.

I would have loved to work on this one and done some motion graphics for their video.

If there are any engaged graphic designers reading this … give me a call! :)

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